Time for more review.
Since the last course review blog, the topic of class has stayed pretty focused on one thing: telling the story.
I
n the 21st centrury, we tend to tell stories in a different way from our ancestors. And as journalists we must keep up with the changing styles, no matter how many there are. In this unit, we learned what these ways are and how to use them in the most affective manner.
The tools.
All news outlets use different types of media to tell stories, but more and more we’re combining these tools to tell one story.
Go to cnn.com. Do you see just pictures with no captions. Just a video and no text? Text alone?
In case you didn’t go to look for yourself, let me tell you the right answer.
No.
The reason behind this is pretty simple. Although you might think it’s this way because that’s just what people want, it goes beyond that.
Why.
People want these combined ways of story telling not because they know it’s the best, but because we show them it is.
Stories with visual elements? We post 20 pictures displaying it.
Emotional pieces? There’s video of that.
Trying to understand it all? Well that’s why there’s text.
Journalists tell the story, not the way the audience wants but, the way they need it.
Telling the story.
I’m not one for technical jargon. I don’t think the every day journalist is much on that either. True, the industry is moving more to technology, but knowing the technical name for a camera or the terms that go into what type of video format you use… all that stuff goes over my head.
Good news is, you don’t have to know it all.
Today, thanks to youtube, people accept work even if it’s not super high quality. You can use your phone or your not-so-expensive camera to tell the story and as long as the content is good, the quality doesn’t have to top notch.
How will you tell it?
Over the past few weeks, we’ve talked about several differents types of visual storytelling.
One of my favorites combined pictures and audio. The results turn into something that is far beyond a picture slideshow or a simple interview. For our own class projects we used a program from Soundslides.
Then of course there’s storytelling through video. Shooting video is something I, as a person in love with words and text, am not very comfortable with. I do love the editing process, though.
Video has the ability to evoke emotions through sounds and visuals. Now combine that with text and you have a full piece ready for the web!
Besides words, I’m a complete believer in the power of the simplicity of a photograph. Sometimes less is more when relating powerfull events. My favorite example I use
again and again and again comes from Boston.com’s The Big Picture. For one, the pictures are amazing. They tell powerful stories like the poverty in India or beauty of this planet for Earth Day.
In the end.
When it’s all said and done telling a story that packs that emotional punch, the story that grabs the audience and makes them want more, begins with you. If you don’t feel something when you re-read your story, or while your editing your video, or interviewing sources, then chances are the audience won’t either. What you put in is what you’ll get out. If there’s not something in your story that pulls a heart string or evokes a grin, forget all the high-tech equipment and training.
In the end, it’s not about what technology you have, it’s how you use the things you have.










